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The domain couponfactory.com states the following, "CouponFactory lets you see your coupon metrics in real-time, so you can optimize and manage your campaigns to drive ROI, capture valuable customer data, evaluate coupon print conversion or track media property performance." I analyzed that the webpage also said " CouponFactory lets you control where to put your secure coupon experiences." They also stated " Our solution gives you the power to coupon-enable your earned, owned and paid media properties, keeping valuable traffic on your sites." The meta header had CouponFactory as the first search term. This keyword was followed by Retailers and Manufacturers coupons and Digital Printable Coupons which isn't as important as CouponFactory.